It’s easy to drive bookings by promoting Xplorie’s activities directly on your website – just add our widgets!
For markets with ecommerce:
Xplorie’s team has designed custom “widgets” – coded graphic elements ready for web use – that you can drop onto your web pages to highlight the added value Xplorie’s activities bring to your listings. We make it easy for you by creating and managing all widget content (images, text, and specific activities). We even change the widgets to reflect your seasonal or programmatic activity changes!
Xplorie widgets are made for you to use as a marketing tool. We recommend you place widgets throughout your site, especially on pages that deliver the most traffic and are most likely to drive bookings.
Xplorie’s Activity Feed widget
As shown below, the Activity Feed widget is a quick visual introduction to the activities available to guests with their booking. For travelers who enter your site via your Home page, the activity feed widget gives them a peek at some of your program’s most popular activities… and gives them an incentive to further explore your available properties.
Our Recommendation: Place this widget on your Home page below your hero and near other critical conversion-focused content.
Xplorie’s Activity Summary widget
The Activity Summary widget provides a deeper dive into the added value of Xplorie activities to travelers who are exploring multiple pages on your website. As you can see, this widget not only highlights top activities but also showcases available discounts and deals.
Our Recommendation: Use this widget as primary content on your Activities or Things To Do pages.
It’s easy! There’s no need for you or your team to understand coding or programming because our Onboarding and Client Success teams will deliver everything you need to implement your widgets, including a design mock-up, a preview link, and embed code snippets.
Need assistance finding and embedding your widgets? Your Client Success team is available and here to help.
Contact us at firstname.lastname@example.org
For a more detailed outline of our recommendations, read our Program Marketing Best Practices.
For markets without ecommerce:
Marketing your Xplorie program on your website is a key component to maximize the benefits of the Xplorie service. We encourage that you utilize the materials we have provided in your deliverables folder.
In your Deliverables folder from Xplorie you will find examples of how to use the provided materials throughout your site. To ensure guests are aware of the services you are providing, it is best to add content about the program to as many locations throughout your site, especially those that funnel the most traffic like your home page, search results page, about us page, especially on unit listings, and any additional pages you may have regarding local or destination information.
Program Landing Page:
Marketing your Xplorie program has never been easier. Xplorie provides a responsive web page that is color matched to your existing website and provides guests with brief descriptions of the activities offered. Showing potential guests the additional value you are providing during their shopping stage will allow them to be more flexible with their vacation dollars.
Instructions on installation methods are provided in the READ ME document in the ‘Landing Page’ folder of your Deliverables. We strongly suggest the last option, utilizing the iframe for a 'set it and forget it' approach. This allows our team to maintain program changes and updates automatically.
The web buttons located in your program deliverables can be used anywhere on your site to link to your program information. They are an image file designed to entice guests to view your free activities. We suggest placing them on your home page above the fold, on your search results page, and on your individual unit listings to achieve maximum exposure.
Site Navigation Menu:
When using the iframe method for your landing page it is best practice to add a new page to your website rather than using an existing one. We suggest using a name that will be easily understood by guests when they see it in the navigation menu.
For example: Free Fun, Area Attractions, Local Activities, Xplorie Free Activities, etc. This will also be the page you link your web buttons to.
Your deliverables folder is shared with you via a file transfer download link. Included in your deliverables are the following folders:
- Email Setup
- Website Setup
- Social Media
- In Room Printable
- Your Xplorie Program
Email email@example.com to be sent a file transfer of your deliverables.