It’s easy to drive bookings by promoting Xplorie’s activities directly on your website – just add our widget!
For markets with ecommerce:
Xplorie’s team has created a custom “widget” – an embeddable module for web use – that you can drop onto your web pages to highlight the added value Xplorie’s activities bring to your listings. We make it easy for you by creating and managing all widget content (images, text, and specific activities). Widgets are updated to reflect your seasonal or programmatic activity changes.
Xplorie widgets are made for you to use as a marketing tool. We recommend that you embed your widget throughout your site, especially on pages that deliver the most traffic and are most likely to drive bookings. We intentionally have not added a header or footer to the widget so that you can place it into any page or area you would like on your site.
Xplorie’s Activity Summary widget
The Activity Summary widget provides a deeper dive into the added value of Xplorie activities to travelers who are exploring multiple pages on your website. As you can see, this widget will display your complimentary activities for Experience Pro clients, while Experience Light clients will see the top activities in the area.
Our Recommendation: Use this widget as primary content on your Activities or Things To Do pages.
Technical Details
It’s easy! The Onboarding and Client Success teams will deliver everything you need to implement your widgets, including a preview link, and an embed code. You can also check out our sample site here for the suggested placement.
How To Embed:
Your website developer will simply drop the code into the pages that we recommend or wherever you would like them to be placed. Changes made to the widgets are dynamically updated, so there is no need to replace code for future widget changes.
Widgets are responsive and should dynamically adjust their sizing/styles based on the size of the container they are placed within as well as the size of the screen of the device they are viewing the page on. We recommend that widgets are placed on their own row, in a section that is the full width of the page.
Need assistance finding and embedding your widgets? Your Client Success team is available and here to help.
Contact us at clientsuccess@xplorie.com
For a more detailed outline of our recommendations, read our Program Marketing Best Practices or check out our sample site to see best practices in action.
For markets without ecommerce:
Website setup
Marketing your Xplorie program on your website is a key component to maximizing the benefits of the Xplorie service. We encourage you to utilize the materials we have provided in your deliverables folder.
In your Deliverables folder from Xplorie you will find examples of how to use the provided materials throughout your site. To ensure guests are aware of the services you are providing, it is best to add content about the program to as many locations throughout your site, especially those that funnel the most traffic like your home page, search results page, about us page, especially on unit listings, and any additional pages you may have regarding local or destination information.
Program Landing Page:
Marketing your Xplorie program has never been easier. Xplorie provides a responsive web page that is color matched to your existing website and provides guests with brief descriptions of the activities offered. Showing potential guests the additional value you are providing during their shopping stage will allow them to be more flexible with their vacation dollars.
Instructions on installation methods are provided in the READ ME document in the ‘Landing Page’ folder of your Deliverables. We strongly suggest the last option, utilizing the iframe for a 'set it and forget it' approach. This allows our team to maintain program changes and updates automatically.
Web Buttons:
The web buttons in your program deliverables can be used anywhere on your site to link to your program information. They are an image file designed to entice guests to view your free activities. To achieve maximum exposure, we suggest placing them on your home page above the fold, on your search results page, and on your individual unit listings.
Site Navigation Menu:
When using the iframe method for your landing page it is best practice to add a new page to your website rather than using an existing one. We suggest using a name that will be easily understood by guests when they see it in the navigation menu.
For example: Free Fun, Area Attractions, Local Activities, Xplorie Free Activities, etc. This will also be the page you link your web buttons to.
Your deliverables folder is shared with you via a file transfer download link. Included in your deliverables are the following folders:
- Email Setup
- Website Setup
- Social Media
- In Room Printable
- Your Xplorie Program
Email clientsuccess@xplorie.com to be sent a file transfer of your deliverables.