🏆Showcase Your Activities at Their Best

To ensure your experiences look professional, engaging, and optimized for conversions, it’s important to follow best practices when providing images and writing content for your Xplorie products. This article covers recommended formats, styling tips, and common pitfalls to avoid.

✅ Image Guidelines

High-quality visuals are key to driving bookings. Follow these formatting rules:

1. Hero Image

Aspect Ratio: 4:3 (landscape) is ideal
Minimum Size: 1200 x 675 px
Maximum File Size: 4MB
Format: JPG or PNG (avoid transparent backgrounds)
Avoid: Text overlays, watermarks, or collages
Best Practice: Choose vibrant, well-lit photos that represent the experience from a guest’s perspective

2. Image Quality

Use consistent lighting and style
Avoid dark images.

3. Icon or Logo

Use transparent PNG
Minimum size: 300 x 300 px

📝 Content Structure

Clear, helpful, and guest-friendly content helps users make faster decisions.

1. Product Title

Be specific and enticing:
Good: Sunset Kayaking Tour
Avoid: Kayaking

2. Short Description (Teaser)

1–2 sentence overview (max ~250 characters)
Focus on the key benefit or experience highlight
- “Paddle through calm coastal waters as dolphins swim nearby—perfect for beginners and nature lovers!”

3. Full Description

Use structured formatting:

1,500 characters total for full descriptions
Start with a strong introduction (what makes the experience special)
Include subheading topics (e.g., "What’s Included", "What to Expect", "Know Before You Go")
Use bullet points where appropriate (e.g., list of inclusions, what to bring)
Avoid long, unbroken paragraphs

🧭 Other Content Tips

Tone: Write in second person ("you'll enjoy", "discover", "your guide will...")
Language: Use guest-friendly terms; avoid internal jargon
SEO: Naturally include key terms (e.g., city name, activity type, time of day)

⚠️ Common Mistakes to Avoid

❌ Mistake	🚫 Why It’s a Problem
Low-res or blurry images	Makes the product feel unprofessional
Pasting directly from Word or PDF	Causes alignment and spacing issues
Using ALL CAPS in titles	Feels aggressive or unpolished
Leaving out exclusions or age limits	Lead to disappointed or ineligible guests
Missing age or accessibility info	Leads to confusion or negative guest experiences
Writing in passive voice	Less engaging and harder for guests to follow
Using internal codes or technical language	Reduces clarity and can alienate users

🔍 Quick Style Guide

✍️ Element	✅ Best Practice
Tone	Write in second person (“You’ll enjoy…”) for guest-focused copy
Length	Aim for maximum of 1,500 characters total for full descriptions
Clarity	Use simple, natural language (avoid industry jargon)
SEO Tip	Include the city/location naturally (“Located in downtown Savannah…”)

💡 EXAMPLE BEFORE & AFTER

❌ BEFORE

Title: KAYAKING
Image:

Short Description:
"We offer gear to kayak around the gulf."

✅ AFTER

Title: 3-Hour Santa Rosa Beach Kayak Rental

Image:

Short Description:
Explore the beautiful green waters of the emerald coast and observe the abundant marine life from the best seat in the house!

Details:

Long Description:

Paddle through the vibrant green waters of the Emerald Coast and experience the shoreline like never before. Kayaking is the perfect way to relax, explore, and connect with nature—whether you're spotting dolphins and sea turtles or simply enjoying the calm of the open water.

This self-guided rental is ideal for all skill levels, with stable, easy-to-use kayaks suited for solo adventurers, couples, or families. Discover hidden coves, drift over sea grass beds, and take in breathtaking views of sugar-white beaches and clear, shallow waters.

Each rental includes all the essentials—life jackets, paddles, and a quick how-to—so you can launch and go at your own pace. Whether you’re seeking a peaceful float, a bit of exercise, or the chance to see marine life up close, this experience offers the best seat in the house for enjoying the natural beauty of the Gulf.

What’s Included:
• Kayak & paddle
• Life vest
• Bottled water

Know Before You Go:
• Children must be 8+
• Dress for potential splashes

🔄 Updating Existing Products

Review product listings seasonally to ensure accuracy
Contact Xplorie when you need to update dates, age limits, or pricing references in the description
Replace outdated images with higher-quality or more recent images

💡 Pro Tip

Preview your images on different device types. Keep mobile readability in mind. Over 60% of bookings happen on mobile devices!