How to promote activities in OTA Listing Headline and Description

Differentiating your properties on OTAs and your website starts with updating your headline (or title), and description fields.

Headline

Differentiation is important! When guests are scrolling search results on online travel sites, it is important to update your listing headline with "Free Activities" messaging. 

Headline Example:

Headline Example:

Description Placement

We recommend adding the Xplorie description at the top of the listing description. This shows potential guests in their shopping and researching stage the additional value you are providing and allows them to be more flexible and efficient with their vacation dollars.

Description Example:

FREE FUN INCLUDED EVERY DAY! Escape to the Mountain is the ONLY management company to provide over $500 of FREE activities and equipment rentals every day of your stay at some of the most popular attractions the area has to offer – including mountain bikes, snowboard and ski rentals, recreation center passes, snow tubing, rock climbing, whitewater rafting, golfing, wine tasting, ice cream, business center passes, and airport shuttle services. In addition to our FREE activities and rentals, we also offer many optional activities to book through our Activity Concierge.