Big Kahuna's sees BIG revenue gains with Xplorie partnership
ACTIVITY PARTNER SUCCESS STORY
Big Kahuna's sees BIG revenue gains with Xplorie partnership
About
With over 40 water attractions, Big Kahuna's Water and Adventure Park in Destin, Florida has been providing family fun since 1986.
Challenge
In the spring of 2021, after new owners, Boomers Parks, spent almost $800,000 revitalizing attractions and adding new safety measures, Big Kahuna’s Water & Adventure Park was ready for a grand re-opening. To get the word out to leisure travelers vacationing in Destin, the Big Kahuna's leadership team turned to the Xplorie team for their assistance and expertise.
"Xplorie is invaluable to our business reaching travelers we couldn't have reached otherwise. On top of that we have a marketing partner in Xplorie."
Solution
By engaging with Xplorie, Big Kahuna's was able to directly access a new audience: thousands of leisure travelers researching vacation rental units in the Destin area. After deciding to offer an attractive discount on admission tickets to guests booking through Xplorie's vacation rental partners, Big Kahuna's was off and running.
Xplorie marketed the Big Kahuna's experience by:
Deploying a robust promotional email campaign targeting booked vacation rental guests prior to their arrival – and at the height of their anticipation for their coming vacation.
Promoting Big Kahuna's brand and experience to guests through Xplorie's in-unit virtual concierge devices, SmartHost with Alexa, which are placed in more than 1,600 vacation rentals in the Destin area.
Results
Partnering with Xplorie led to a 65% year-over-year increase in ticket sales for Big Kahuna's!
Build your revenue with Xplorie’s exclusive access to a lucrative, experience-driven travel audience.
